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Free University of Bozen-Bolzano

Tenured associate professors | Marketing for Tourism & Sport

Serena Volo

+39 0474 013644

BK A1.10
Faculty of Economics and Management
Universitätsplatz 1 - Piazzetta dell'Università, 1

Short bio

Serena Volo is Tenured Associate Professor of Marketing. She has an undergraduate in Economics, an MBA (Isida), and a PhD in Tourism Marketing from the University of Palermo, Italy. During her PhD studies she spent one year at the Dublin Institute of Technology, Ireland. Prior joining unibz in 2008, she worked and lived in France, USA, UK, Ireland and Switzerland. She was also a Fulbright Research Scholar at the Rosen College of Hospitality Management - Dick Pope Sr. Institute for Tourism Studies at the University of Central Florida, Orlando (USA). She is Editor-in-Chief of the Emerald international peer-reviewed journal Consumer Behavior in Tourism and Hospitality. She is the scientific responsible of the Tourism Research Methods Summer School


Big Data and Social Media in Tourism

89140 · SECS-P/08 · Studium Generale · EN

Conducting Survey-based Research

29080 · PhD Management - 2022 · EN

Experiential Tourism Marketing

27510 · SECS-P/08 · LM-DATA Data Analytics for Economics and Management · EN

Experiential Tourism Marketing

31001 · SECS-P/08 · LM-77 Tourism Management · EN

Sport and Facility Management

30183 · SECS-P/08 · L-18 Tourism, Sport & Event Management · IT

Sport Marketing and Sponsorship

30186 · SECS-P/08 · L-18 Tourism, Sport & Event Management · EN

Strategic Marketing for Tourism

30187 · SECS-P/08 · L-18 Tourism, Sport & Event Management · IT

Main Research Areas

Tourism marketing, Consumer behavior, Research method, Quantitative marketing, Tourism competitiveness and innovation, Visual Methods, Tourism statistics, Marketing research for tourism, Sport marketing.


Memberships and affiliation: Editorial Review Board Member of several international double-blind peer reviewed journals in the field of tourism and hospitality. Member of several international and national marketing and tourism associations (SIMA, AIDEA, SIM, IFITT, ICHRIE, AIEST, IATE Academy of Marketing). 
Life, work and research experience abroad: Ireland, England, USA, France, Switzerland.

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