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Free University of Bozen-Bolzano

Visual Culture and its Impact on Society

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CoordinatorAntonino Benincasa

Explores and investigates all phenomena and processes with which design affects society and influences the social structure. In particular, the interplay between the social forces and the design is at the centre, i.e. the question of the relationship between social dynamics and the designer’s work.

Visual communication, graphics, typography, new and old media are the fields of research. The researcher also pays particular attention to the designer personally, his motivation and social position, his cultural environment and especially its capacity for self-reflection on his activities and work. This pertains to the category Research by Design.

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