South Tyrol is one of the most renowned regions in the world when it comes to high quality tourism, sport and leisure activities. What better place to go if you want to study and become a tourism or event manager?
In this study programme you will learn how to organise targeted events and to create and develop successful communication campaigns targeting a specific audience. Our international staff ensures that you get a comprehensive professional training that will make you a forward-looking expert in this sector.
The course is held at our Campus in Bruneck-Brunico, which regularly tops the ranking of Italian cities for its quality of life, according to the prestigious assessment by Il Sole 24 ORE. Bruneck-Brunico is located at the foot of Plan de Corones, one of the largest ski resorts in Europe.
Bachelor class: L-18
ECTS credits: 180
Duration of the course: 3 years
Courses will be taught in: Italian, German and English (trilingual)
Places available: 100 EU + 5 non-EU
Tuition fees: ca. € 1350 per year
The first part of the course focuses on learning the basics of Business Management, Political Economy and Law. In the second part of the course, you are expected to define your study programme independently by choosing your specialist modules among those available in the field of Tourism, Sport and Event Management. The course will include theoretical and practical modules, in equal parts.
A specificity of this degree programme is the Tourism Management Club (tmc). Each year, a group of 15 students, on a rotating basis, manages a series of conferences hosting prominent speakers from the business world and academia who discuss current affairs and the latest developments in the tourism, sports and event management business
Degree Course director: Prof. Günter Schamel (photo)
Student Representative in the Course Council: Matteo Cornale
First-year students will be supported through a personalised tutoring aimed at welcoming them and guiding them in their educational path. Each student will be assigned to a peer tutor, who, for example, will assist them in organising their study activities, in choosing courses to attend or with general questions about student life at unibz.
Currently, we offer exchange programmes with partner universities all over the world and we are part of a large network of collaboration with employers in Italy and abroad. This study programme involves a compulsory internship lasting a minimum of 150 hours.
At the end of this 3-year course, you can apply for the positions of Head of Department, Junior Manager or become a freelance professional in the leisure and tourism industry, in hospitality, in sport clubs or in the management of sport events. You could also work for PR agencies and organisations who manage fairs and conferences. On the other hand, many students choose to continue to postgraduate study for a Master degree course in the same field or in Business Administration.
Well prepared and ready for the job market. On the website of AlmaLaurea you can check statistical data about graduates’ satisfaction and their employability.
Customer Service Germany area, La Sportiva, Ziano di Fiemme
In un periodo di costante e continuo cambiamento, flessibilità e capacità di adattamento sono due elementi fondamentali. Il contesto trilingue in cui si sviluppa questo corso di laurea e la possibilità di trascorrere periodi di studio e di tirocinio all’estero mi hanno aiutato a sviluppare queste ed altre competenze in maniera efficace, arricchendo il mio curriculum non solo di nozioni teoriche. Ho avuto la possibilità di trascorrere un semestre in Nuova Zelanda come tirocinante presso un tour operator, e di partecipare ad eventi sia interni che esterni al contesto universitario tra Brunico, Bolzano e Berlino. Sul mercato del lavoro sono stato ben recepito e sono convinto che la formazione ricevuta presso la unibz rappresenti un ottimo biglietto da visita sia in Italia che all’estero.
Everything you need to know as a degree-seeking applicant or as an incoming exchange student
You can find all you need to know in order to apply and gain admission to this study programme by browsing through the information below.
Application: 01/03 - 27/04/2023 (by noon local time)
Language exams: 17/03/2023 (registration: 1-10/03/2023) and 13 - 14 and 17 - 18 - 19/04/2023 (registration: 23/03-03/04/2023)
Admission procedure and publication of ranking lists: by 16/05/2023
Payment of the 1st instalment of the tuition fees: by 25/05/2023 (by noon local time)
Enrolment: 12/07 - 25/07/2023 (by noon local time)
Application: 17/05 - 06/07/2023 (by noon local time)
Language exams: 26/06 - 01/07/2023 (registration: 17/05 - 18/06/2023)
Admission procedure and publication of ranking lists: by 27/07/2023
Payment of the 1st instalment of the tuition fees: by 03/08/2023 (by noon local time)
Enrolment: 27/07 - 03/08/2023 (by noon local time)
Intensive language courses: 04 - 22/09/2023 (Monday to Friday, 6 h/day)
Mathematics pre-course: 25/09 - 06/10/2023
Freshers Days: 02 - 03/10/2023
Classes: 02/10 - 23/12/2023
Exams (extraordinary session): 14 - 22/12/2023
Holidays: 24/12/2023 - 07/01/2024
Classes: 08/01 - 27/01/2024
Exams: 29/01 - 24/02/2024
Classes: 04/03 - 28/03/2024
Holidays: 29/03 - 01/04/2024
Classes: 02/04 - 15/06/2024
Exams (extraordinary session): 15 - 25/05/2024
Exams: 17/06 - 13/07/2024
Exams: 26/08 - 28/09/2024
EU citizens and citizens given parity of treatment
Early Bird Application: 80
Late Application: 20
Non-EU citizens (living abroad)
Early Bird Application: 5
The programme will only be offered if a minimum of 40 newly enrolled students is reached.
To gain admission to the programme you need one of the following qualifications:
Foreign school leaving certificates are considered equivalent if obtained after 12 years of education. In this case, you furthermore must have attended at least the last two years in the foreign school system (e.g. Irish Leaving Certificate: it is not enough to attend one year and obtain the foreign certificate).
The Italian Ministry of Education, University and Research has set specific admission requirements for holders of certain certificates (e.g. American high school diplomas, British and Greek certificates). For more information: firstname.lastname@example.org (Advisory Service).
To be admitted, you must fulfil the language requirements indicated in the section “Language requirements”.
According to national regulations, simultaneous enrolment in a maximum of 2 programmes is possible (however, the two programmes must not belong to the same class, e.g., L-18/L-18 and must differ for at least 2/3 of the course contents).
The official teaching languages are German, Italian and English. Therefore, the following language requirements apply, otherwise you will be excluded from the admission procedure:
Entry level (to gain admission)
1st language: B2
2nd language: B2
3rd language: no level required
A B1 level in the third language is the minimum requirement for taking curricular examinations in that specific language.
Exit level (to graduate)
1st language: C1
2nd language: C1
3rd language: B2
The levels of the Common European Framework of Reference apply.
Your first language is the language in which you have the highest level of proficiency (B2 or C1). Your third language is instead the language in which you are weaker (or in which you are an absolute beginner).
You can demonstrate your language proficiency (in the section “upload language certificates” and/or “enrol for language exams”) after you have created an application in the section “create/manage applications”. The certification is mandatory for the first and second language, for the third language it is recommended (from B1 onwards).
You can demonstrate language proficiency through:
Please note that you can only register for B2 level exams.
For information on studying in three languages also visit the following page.
Secondary schools in a foreign country/Bi- or multilingual schools
If the foreign language proficiency levels (for German, Italian, or English) are explicitly indicated on the diploma of graduation according to the Common European Framework of Reference (i.e., B1, B2 or C1), and if all four language abilities (reading, listening, speaking, writing) have been assessed, then the indicated levels will be accepted as a proof of proficiency for the second and/or third language.
Please upload your school leaving certificate to the application portal in the section “upload language certificates” under the respective language. The Language Centre will decide on its recognition.
Third language/Intensive language courses in September
If you have already acquired a language certificate in the third teaching language, please upload it to the portal. If you are not able to certify your language competence in the third language and you are admitted to unibz, you will have to take a placement test. You will receive further information about the test by e-mail. Based on the result of the placement test, you will be assigned to a certain learning path so that you will be able to reach level B2 as soon as possible.
If you are an absolute beginner in the third language, or if you have a level below B2, you may attend a three-week intensive language course during the pre-semester session in September in order to start the learning path.
The dates of the extensive courses are indicated in the “Deadlines” section. Beginner courses (A1) will be offered exclusively during the pre-semester intensive course session in September will no longer be offered during the academic year. Therefore, absolute beginners should start their learning path for the third language by attending the intensive courses in September.
There will be extensive courses (4 hours per week) during the semesters and intensive courses (8 hours per week) during the time between semesters.
The language courses offered by the Language Centre are free of charge and aim to help the students reach the following target levels in the third language:
Your application must be submitted online through the Application Portal. The deadlines are indicated in the “Deadlines” section.
Please note: Mendacious declarations will be criminally prosecuted and will result in the automatic exclusion from the ranking list.
You might apply for more than one study programme. If you are excluded in the first session, you might apply again in the second one.
Considered as equivalent are:
Only one application period is offered. After the deadline it is not possible to apply anymore. Application fee: € 50. The fee is a administration fee and is non-refundable.
Once the ranking list has been published, if you have gained admission, secure it by paying the first instalment and then start your visa application on the Universitaly portal. The application on Universitaly is mandatory, otherwise you will not be allowed to enrol. On Universitaly you can apply for one study programme only.
At the beginning of September, you must also sit a separate Italian language test before you can enrol.
The admission procedure is based on the following criteria:
1. the grade average in your third-last and penultimate year of secondary school (max 30 points). Grades for behaviour, religion, physical education, subjects from the field of performing arts (e.g. instrumental music, singing, drama) and subjects closely connected to the hotel business (e.g. kitchen area and connected areas, service area and enology etc.) are not taken into consideration.
2. language proficiency of a higher level than the one required for admission, distributed as follows (max. 3 bonus points):
To define the first/third language please see paragraph “Language requirements for admission”.
To get additional points, language certificates recognised by the Language Centre of unibz will be taken into consideration as well as language exams taken at the Language Centre, provided that the requested level is offered.
The evaluation of the criteria mentioned above will be on max 33 points. You have to reach at least 18/33 points to be admitted to the programme. The overall rating will be rounded up or down.
In the event of equal scores, applicants with a higher grade average will be given priority. If scores are still equal, the younger applicant will be given priority.
In the application portal, you shall:
(*) If you do not provide the grades for the third-last year and/or penultimate year of secondary school, the Admission Committee will assign a final score, which corresponds to a “sufficient merit” for the high school year, for which you have not provided a school report/self-declaration. If you have attended a school whose system differs substantially from the Italian system and you do not have the reports with the final grades of the third-last and/or penultimate year of study of your secondary school, the Admission Committee reserves the right to evaluate the possible final reports of the secondary school that refer to years different from the penultimate or third-last. If you are already in possession of a university degree, the Admission Committee will consider the average grades of the university exams.
The Admission Committee will only evaluate the documents uploaded in the portal by the application deadline. The ranking lists with the admitted students will be published here and are only valid for the respective academic year.
If you have been admitted to more than one study programme, you can secure your admission for a maximum of 2 programmes by paying the designated rate twice. By confirming your place, you renounce admission to the other programmes of the same degree class.
1. Choose the study programme and pay the fees (to secure your admission) in the application portal.
The deadlines are indicated in the “Deadlines” section.
If you do not meet this deadline, you will automatically be excluded and the next applicant in the ranking list will be admitted.
For EU citizens and citizens given parity of treatment only: any remaining places of the early bird application, will be offered in the late application.
Please note that you do not gain full student status by only paying the tuition fees. This status will only be acquired upon enrolment. If you have secured your admission, there will be no refund of the tuition fees unless you do not pass your secondary school final exam or, in the event of non-EU applicants living abroad, you do not receive the documents necessary for enrolment from the Italian authorities in your country.
2. Enrol online in the application portal.
The deadlines are indicated in the “Deadlines” section.
Enrolment is recommended as early as possible, so you have the possibility to upload incomplete documents before the deadline.
If you do not meet the enrolment deadline, you will be excluded and the next applicant in the ranking list will be admitted.
If you have gained your secondary school qualification abroad, you must certify that at the universities in the country where you gained your qualification, you can access to a study programme similar to that chosen at unibz. Therefore you must upload (if not uploaded upon application):
The Statement of comparability is not necessary for qualifications gained in Austria or Germany, but unibz reserves the right to request them it in case of doubt.
Please note that if you do not possess a valid admission qualification, you could be excluded with Rector’s decree even after enrolment.
If you are a non-EU citizen living abroad:
Once you are eligible for admission (check the ranking lists) and have also applied on Universitaly, the Italian Authorities in your own country will issue you the entry visa for studies/university. This will allow you to arrive in Italy to sit the Italian-language test (for bachelor programmes) and to enrol for the study programme that you have applied for.
The Italian-language test, which all students applying for bachelor programmes must sit, usually takes place at the beginning of September in Bozen-Bolzano. Students might also sit the oral exam online.
According to Italian law, within 8 working days of your arrival in Italy, you must have applied for the residence permit: as soon as you arrive, get in touch with the Advisory Service and you will be given the necessary information for starting the procedure.
Once you will obtain your residence permit (permesso di soggiorno), you have to hand it in at the Student Secretariat personally or via e-mail.
Students intending to transfer from another Italian University to unibz have to submit to the Student Secretariat - at the beginning of the academic year - a copy of the transfer application presented at the university of provenance.
Fees amount to € 1364
Delayed payment of the second instalment will result in a fine being levied. If you have not paid the tuition fees, you will be unable to take exams and will not be able to transfer to other universities or other study programmes.
If you drop out of a programme, interrupt your studies or are excluded from studies, you are not entitled to reimbursement of the fees.
Exemption from the tuition fees (and the provincial tax) is granted to:
Students who benefit from a scholarship granted by the Autonomous Province of Bozen-Bolzano are entitled to receive a refund of the tuition fees.
Credit points from previous university studies can only be recognised after enrolment if the exams taken at the university of provenance are equivalent in content to those offered at unibz. You can fill out the application after enrolment.
The Advisory Service provides support regarding your choice of study. In many cases a simple call or a short request is enough to get the relevant information (Tel. +39 0471 012100).
Photography: IDM Südtirol Alto Adige / Alex Filz