How can we promote a dialogue between different cultures which are getting increasingly closer due to economic globalisation and migration? What are the most effective communication tools for institutional communication in the public and private spheres?
This study programme will help you find the answers to all these questions and discover much more. This course aims at giving you the basic knowledge in the field of communication and the soft skills that employers look for, in various sectors: business and government communication, in the cultural and charity sector, in traditional and online publishing and in training institutions.
Italian Bachelor class: L-20
ECTS credits: 180
Duration of the course: 3 years
Courses will be taught in: Italian, German and English (trilingual)
Places available: 40 EU + 4 non-EU
Tuition fees: ca. € 1350 per year
The study programme in Media, Communication and Culture includes theoretical disciplines that provide you with the basis for a critical analysis of the mechanisms of contemporary communication such as: Psychology of Communication, Cultural Anthropology, Elements of Linguistic Theory, Sociology of Culture. The course also explores in depth the various forms of art and Aesthetics.
Besides these subjects, you will also study modules that have a more practical focus, such as Theory and Methodology of Marketing and Communication, Web Design and Visual Communication, Statistics, and Public and Media Law.
Thanks to the 12 open credits option - credits that you can obtain through optional modules and workshops offered within the programme or in other Faculties - you will be able to customise your degree by studying in depth more disciplines within Economics, Visual Arts or New Technologies.
The feature that makes this course stand out among similar programmes offered in other Italian universities is that the courses are taught in three different languages, and this will be a real asset for you when you apply for jobs.
First-year students will be supported through a personalised tutoring aimed at welcoming them and guiding them in their educational path. Each student will be assigned to a peer tutor, who, for example, will assist them in organising their study activities, in choosing courses to attend or with general questions about student life at unibz.
Currently we offer exchange programmes with these universities: LMU Munich, Lüneburg University, University of Koblenz-Landau in Germany, University of Malta and Universidad Complutense de Madrid, and our university is part of a large network of collaboration with employers in Italy and abroad where you can undertake an internship.
You will need to undertake a compulsory internship lasting a minimum of 300 hours. You can choose where to carry out your internship from the long list of Italian and foreign businesses unibz is partnered with.
In addition to the compulsory 300-hour internship, students can also undertake optional and graduate internships to gain diverse experience in the field of communication.
Once you complete your 3-year degree course in Media, Communication and Culture, you will be able to choose among various career opportunities: working for a communication agency (traditional and online), advertising and event organisation companies; working as a PR or marketing professional for charities, public institutions (museums, institutional PR offices) or private companies; you can create media content (web portals, radio, TV, magazines and newspapers in print or online) or work as a training professional.
Alternatively, you could also choose to progress to postgraduate study and apply for a Master degree through which you can expand your foundation knowledge and specialise in a field; you could also attend a Journalism school to become a professional journalist.
Well prepared and ready for the job market. On the website of AlmaLaurea you can check statistical data about graduates’ satisfaction and their employability.
I would recommend this bachelor programme to anyone with a desire to undertake a practice-based learning experience. Each class, in fact, requires the application of theory in concrete projects, such as the creation of a visual communication or marketing campaign, and the internship is a great opportunity to interface with the professional dimension. Added value is represented by the trilingualism and the interdisciplinary approach, which are useful for developing good critical and creative thinking. The aspect I most appreciated about this degree was the possibility of customising my study programme. I joined a theatre course offered by my faculty, the organisation of seminars and workshops at the unibz Sustainability Festival. Another project in which I was involved, IAQOS Bolzano, led to the conception and realisation of a technology to generate social innovation. This became the subject of my experimental thesis and was continued in my decision to enrol in the Master programme in Human-Computer Interaction in Trento.
PR e Communications Manager - Visore Lab, Paris
This Bachelor has been a fundamental experience for my career. I’m currently in Paris working as a PR and Communications Manager at the creative agency Visore Lab, specialised in fashion, art, and music. I am also completing my master in Marketing and Communication at La Statale di Milano. This journey has shaped me for both marketing and creative pathways. I recommend this study programme to those who are curious and adaptable, as it allows exploration of various fields. Moreover, during my bachelor I took part in the the Spring School, that offers workshops to introduce students to the working world, like the one with Anna Quinz (FranzLab), which significantly influenced my path. In fact, I did an internship at FranzLab which opened many collaborations with independent magazines. unibz's trilingualism is unique and even though it has been challenging, it opens the doors to Europe. In my current role, I handle social media, e-commerce, events, interviews, fashion projects, and collaborations with other agencies. I advise prospective students to be flexible and curious, ready for new challenges.
You can find all you need to know in order to apply and gain admission to this study programme by browsing through the information below.
Application: 01/03 - 27/04/2023 (by noon local time)
Language exams: 17/03/2023 (registration: 1-10/03/2023) and 13 - 14 and 17 - 18 - 19/04/2023 (registration: 23/03-03/04/2023)
Admission exam: 09/05/2023
Admission procedure and publication of ranking lists: by 16/05/2023
Payment of the 1st instalment of the tuition fees: by 25/05/2023 (by noon local time)
Enrolment: 12/07 - 25/07/2023 (by noon local time)
Application: 17/05 - 06/07/2023 (by noon local time)
Language exams: 26/06 - 01/07/2023 (registration: 17/05 - 18/06/2023)
Admission exam: 25/07/2023
Admission procedure and publication of ranking lists: by 27/07/2023
Payment of the 1st instalment of the tuition fees: by 03/08/2023 (by noon local time)
Enrolment: 27/07 - 03/08/2023 (by noon local time)
Only open if places are still available and recommended only for applicants with at least A2 level in the third language!
Application: 20/09 - 29/09/2023 (by noon local time)
Admission exam: 09/10/2023
Admission procedure and publication of ranking lists: by 13/10/2023
Payment of the 1st instalment of the tuition fees: by 20/10/2023 (by noon local time)
Enrolment: by 20/10/2023 (by noon local time)
Intensive language courses: 04 - 22/09/2023 (Monday to Friday, 6 h/day)
Freshers Days: 03/10/2023
Classes: 02/10 - 23/12/2023
Holidays: 24/12/2023 - 07/01/2024
Classes: 08/01 - 27/01/2024
Exams: 29/01 - 24/02/2024
Classes: 04/03 - 28/03/2024
Holidays: 29/03 - 01/04/2024
Classes: 02/04 - 15/06/2024
Exams: 17/06 - 13/07/2024
Exams: 26/08 - 28/09/2024
EU citizens and citizens given parity of treatment
Early Bird Application: 30
Late Application: 10
Non-EU citizens (living abroad)
Early Bird Application: 4
The programme will only be offered if a minimum of 30 newly enrolled students is reached.
To gain admission to the programme you need one of the following qualifications:
Foreign school leaving certificates are considered equivalent if obtained after 12 years of education. In this case, you furthermore must have attended at least the last two years in the foreign school system (e.g. Irish Leaving Certificate: it is not enough to attend one year and obtain the foreign certificate).
The Italian Ministry of Education, University and Research has set specific admission requirements for holders of certain certificates (e.g. American high school diplomas, British and Greek certificates). For more information: firstname.lastname@example.org (Advisory Service).
To be admitted, you must fulfil the language requirements indicated in the section “Language requirements”.
According to national regulations, simultaneous enrolment in a maximum of 2 programmes is possible (however, the two programmes must not belong to the same class, e.g., L-18/L-18 and must differ for at least 2/3 of the course contents).
The official teaching languages are German, Italian and English. Therefore, the following language requirements apply, otherwise you will be excluded from the admission procedure:
Entry level (to gain admission)
1st language: B2
2nd language: B2
3rd language: no level required
From the 2nd semester of the first year
3rd language: a B1 level in the third language is a minimum requirement for taking the curricular examinations in that specific language.
Exit level (to graduate)
1st language: C1
2nd language: C1
3rd language: B2
The levels of the Common European Framework of Reference apply.
Your first language is the language in which you have the highest level of proficiency (B2 or C1). Your third language is instead the language in which you are weaker (or in which you are an absolute beginner).
You can demonstrate your language proficiency in the application portal (in the section “upload language certificates” and/or “enrol for language exams”) after you have created an application in the section “create/manage applications”. The certification is mandatory for the first and second language, for the third language it is recommended (from B1 onwards).
You can demonstrate language proficiency through:
Please note that you can only register for B2 level exams.
For information on studying in three languages also visit the following page.
Secondary schools in a foreign country/Bi- or multilingual schools
If the foreign language proficiency levels (for German, Italian, or English) are explicitly indicated on the diploma of graduation according to the Common European Framework of Reference (i.e., B1, B2 or C1), and if all four language abilities (reading, listening, speaking, writing) have been assessed, then the indicated levels will be accepted as a proof of proficiency for the second and/or third language.
Please upload your school-leaving certificate to the application portal in the section “upload language certificates” under the respective language. The Language Centre will decide on its recognition.
Third language/Intensive language courses in September
If you have already acquired a language certificate in the third teaching language, please upload it to the portal. If you are not able to certify your language competence in the third language and you are admitted to unibz, you will have to take a placement test. You will receive further information about the test by e-mail. Based on the result of the placement test, you will be assigned to a certain learning path so that you will be able to reach level B2 as soon as possible.
If you are an absolute beginner in the third language, or if you have a level below B2, you may attend a three-week intensive language course during the pre-semester session in September in order to start the learning path.
The dates of the extensive courses are indicated in the “Deadlines” section. Beginner courses (A1) will be offered exclusively during the pre-semester intensive course session in September will no longer be offered during the academic year. Therefore, absolute beginners should start their learning path for the third language by attending the intensive courses in September.
There will be extensive courses (4 hours per week) during the semesters and intensive courses (8 hours per week) during the time between semesters.
The language courses offered by the Language Centre are free of charge and aim to help the students reach the following target levels in the third language:
Your application must be submitted online through the Application Portal. The deadlines are indicated in the “Deadlines” section.
Please note: Mendacious declarations will be criminally prosecuted and will result in the automatic exclusion from the ranking list.
You might apply for more than one study programme. If you are excluded in the first session, you might apply again in the second one.
Considered as equivalent are:
Only one application period is offered. After the deadline it is not possible to apply anymore. Application fee: € 50. The fee is an administration fee and is non-refundable.
Once the ranking list has been published, if you have gained admission, secure it by paying the first instalment and then start your visa application on the Universitaly portal. The application on Universitaly is mandatory, otherwise you will not be allowed to enrol. On Universitaly you can apply for one study programme only.
At the beginning of September, you must also sit a separate Italian language test before you can enrol.
The admission procedure is based on the following criteria:
If scores are equal, the younger applicant will have priority.
In the application portal, you shall:
(*) If you omit to indicate the final marks of the third last year and penultimate year of secondary school, the Admission Committee assigns you a final grade equal to the passing grade of the school year you have not provided a certificate for.
If you have attended a school whose system differs substantially from the Italian system and you do not have the reports with the final grades of the third last and/or penultimate year of study of your secondary school, the Admission Committee reserves the right to evaluate the possible final reports of the secondary school that refer to years different from the penultimate or third last.
The Admission Committee will only evaluate the documents uploaded in the portal by the application deadline. The ranking lists with the admitted students will be published here and are only valid for the respective academic year.
If you have been admitted to more than one study programme, you can secure your admission for a maximum of 2 programmes by paying the designated rate twice.
1. Choose the study programme and pay the fees (to secure your admission) in the application portal.
The deadlines are indicated in the “Deadlines” section.
If you do not meet this deadline, you will automatically be excluded and the next applicant in the ranking list will be admitted.
For EU citizens and citizens given parity of treatment only: any remaining places of the early bird application, will be offered in the late application.
Please note that you do not gain full student status by only paying the tuition fees. This status will only be acquired upon enrolment. If you have secured your admission, there will be no refund of the tuition fees unless you do not pass your secondary school final exam or, in the event of non-EU applicants living abroad, you do not receive the documents necessary for enrolment from the Italian authorities in your country.
2. Enrol online in the application portal.
The deadlines are indicated in the “Deadlines” section.
Enrolment is recommended as early as possible, so you have the possibility to upload incomplete documents before the deadline.
If you do not meet the enrolment deadline, you will be excluded and the next applicant in the ranking list will be admitted.
If you have gained your secondary school qualification abroad, you must certify that at the universities in the country where you gained your qualification, you can access to a study programme similar to that chosen at unibz. Therefore you must upload (if not uploaded upon application):
The Statement of comparability is not necessary for qualifications gained in Austria or Germany, but unibz reserves the right to request them it in case of doubt.
Please note that if you do not possess a valid admission qualification, you could be excluded with Rector’s decree even after enrolment.
If you are a non-EU citizen living abroad:
Once you are eligible for admission (check the ranking lists) and have also applied on Universitaly, the Italian Authorities in your own country will issue you the entry visa for studies/university. This will allow you to arrive in Italy to sit the Italian-language test (for bachelor programmes) and to enrol for the study programme that you have applied for.
The Italian-language test, which all students applying for bachelor programmes must sit, usually takes place at the beginning of September in Bozen-Bolzano. Students might also sit the oral exam online.
According to Italian law, within 8 working days of your arrival in Italy, you must have applied for the residence permit: as soon as you arrive, get in touch with the Advisory Service and you will be given the necessary information for starting the procedure.
Once you will obtain your residence permit (permesso di soggiorno), you have to hand it in at the Student Secretariat personally or via e-mail.
Students intending to transfer from another Italian University to unibz have to submit to the Student Secretariat - at the beginning of the academic year - a copy of the transfer application presented at the university of provenance.
Fees amount to € 1364
Delayed payment of the second instalment will result in a fine being levied. If you have not paid the tuition fees, you will be unable to take exams and will not be able to transfer to other universities or other study programmes.
If you drop out of a programme, interrupt your studies or are excluded from studies, you are not entitled to reimbursement of the fees.
Exemption from the tuition fees (and the provincial tax) is granted to:
Students who benefit from a scholarship granted by the Autonomous Province of Bozen-Bolzano are entitled to receive a refund of the tuition fees.
Credit points from previous university studies can only be recognised after enrolment if the exams taken at the university of provenance are equivalent in content to those offered at unibz. You can fill out the application after enrolment at your Faculty Secretariat.
The Advisory Service provides support regarding your choice of study. In many cases a simple call or a short request is enough to get the relevant information (Tel. +39 0471 012100).