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Libera Università di Bolzano

Professori associati di ruolo | Marketing for Tourism & Sport

Serena Volo

Serena.Volo@unibz.it

+39 0474 013644

BK A1.10
Facoltà di Economia
Piazzetta dell'Università, 1
39031
Brunico

Short bio

Serena Volo is Tenured Associate Professor of Marketing. She has an undergraduate in Economics, an MBA (Isida), and a PhD in Tourism Marketing from the University of Palermo, Italy. During her PhD studies she spent one year at the Dublin Institute of Technology, Ireland. Prior joining unibz in 2008, she worked and lived in France, USA, UK, Ireland and Switzerland. She was also a Fulbright Research Scholar at the Rosen College of Hospitality Management - Dick Pope Sr. Institute for Tourism Studies at the University of Central Florida, Orlando (USA). She is Editor-in-Chief of the Emerald international peer-reviewed journal Consumer Behavior in Tourism and Hospitality. She is the scientific responsible of the Tourism Research Methods Summer School

Corsi

Big data and social media nel turismo

89140 · SECS-P/08 · Studium Generale · EN

Conducting Survey-based Research

29080 · Corso di Dottorato di ricerca in Management · EN

Experiential Tourism Marketing

27510 · SECS-P/08 · Corso di laurea magistrale in Data Analytics for Economics and Management · EN

Management degli impianti sportivi e dello sport

30183 · SECS-P/08 · Corso di laurea in Management del Turismo, dello Sport e degli Eventi · IT

Marketing dello Sport e Sponsorizzazione

30186 · SECS-P/08 · Corso di laurea in Management del Turismo, dello Sport e degli Eventi · EN

Marketing Esperenziale per il Turismo

31001 · SECS-P/08 · Corso di laurea magistrale in Management del Turismo · EN

Marketing Strategico per il Turismo

30187 · SECS-P/08 · Corso di laurea in Management del Turismo, dello Sport e degli Eventi · IT

Macroaree di ricerca

Tourism marketing, Consumer behavior, Research method, Quantitative marketing, Tourism competitiveness and innovation, Visual Methods, Tourism statistics, Marketing research for tourism, Sport marketing.

Info

Memberships and affiliation: Editorial Review Board Member of several international double-blind peer reviewed journals in the field of tourism and hospitality. Member of several international and national marketing and tourism associations (SIMA, AIDEA, SIM, IFITT, ICHRIE, AIEST, IATE Academy of Marketing). 
 
Life, work and research experience abroad: Ireland, England, USA, France, Switzerland.

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