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Free University of Bozen-Bolzano

Master in

Tourism Management

This master programme combines advanced management skills with aspects of new digital technologies and sustainability. Tomorrow's tourism managers learn how to achieve a balance between economical, ecological and social concerns.


The aim of this master programme is to bring innovations to the tourism industry that provide answers to the challenges posed by the economic, social and environmental upswing at present and in the next decade.

Based on theoretical concepts and through the acquisition of practical skills, you will learn to manage tourism experiences, to use new technologies in a target-oriented way for the management of tourism businesses and destinations, to analyse and use Big Data for the optimisation of tourist flows and the adaptation of services.

As an internationally trained specialist for Smart Tourism and Smart Destinations, you will help shape the future of tourism.

Go to the admission information

Online Info Session

We offer online information sessions in the coming months during which the master programme will be presented and where interested students can address their questions to professors and students. The Info Sessions take place on the following days:

  • Wednesday, 10 July 2024, 18:00 (CEST): register here

At a glance

Degree class: LM-77
ECTS Credits: 120
Duration of the course: 2 years
Courses will be taught in: German, Italian, and English (trilingual)
Places available: 28 EU + 2 non-EU
Campus: Bruneck-Brunico
Tuition fees: ca. € 1350 per year


In the first year, the focus is on courses that lay the theoretical foundations, including business management and marketing, regional economics and sustainable mobility. In the second year, more practice-oriented courses are offered, such as a laboratory in which you will develop strategies for transforming destinations into smart destinations.


Degree Course director: Prof. Oswin Maurer
Student Representative in the Course Council: Laura Baldin

Exchange programmes and internships

Currently we offer exchange programmes with partner universities all over the world and we are part of a large network of collaboration with employers in Italy and abroad where you can undertake your compulsory internship of a minimum of 150 hours.

Career opportunities

Graduates will be able to manage tourism companies such as tour operators, hotel chains or trade fairs. They can also apply as professionals for the management and marketing of tourist destinations, especially in public institutions, associations or even tourism consortia.

They also have the necessary skills to pursue a career as consultants for tourism companies and destinations.

Finally, they can continue their studies with an 2nd level master or a doctoral programme.

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Studying at unibz

Living in South Tyrol, Housing, Scholarships, Single Subject Courses and more

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Coming to unibz from Abroad

Everything you need to know as a degree-seeking applicant or as an incoming exchange student

Summer Infopoint

You can book a tour of the Bozen-Bolzano campus with one of our Student Ambassadors and have the chance to visit unibz and get a glimpse of your future student life. Visits are available every working day (except university closures), Monday to Friday, from 15 July to 30 August 2024.

If you are interested in visiting the Bruneck-Brunico campus (where this study programme takes place), please send an email to to organise a tour.

Application and Admission

You can find all you need to know in order to apply and gain admission to this study programme by browsing through the information below.

Early Bird Application

Application: 01/03 - 07/05/2024 (by noon local time)
Language exams (online): 18/03/2024 (fully booked) and 17 - 18 - 19 and 22 - 23/04/2024 (registration: 25/03 - 09/04/2024)
Publication of ranking lists: by 28/05/2024
Payment of the 1st instalment of the tuition fees: by 06/06/2024 (by noon local time)
Enrolment: from 12/07 - 15/10/2024 (by noon local time) 

Late Application (only for EU citizens)

Application: 29/05 - 18/07/2024 (by noon local time)
Language exams: 24 - 29/06/2024 (registration: 29/05 - 16/06/2024)
Publication of ranking lists: by 07/08/2024
Payment of the 1st instalment of the tuition fees: by 20/08/2024 (by noon local time)
Enrolment: from publication of the ranking list until 15/10/2024 (by noon local time)

Additional Application Session (only for EU citizens)

The Faculty can open additional application sessions for single study programmes in August and in September if there are available spaces. More information on additional sessions will be published in due course.

Preparatory courses and Freshers Days

Intensive language courses: 02 - 20/09/2024 (Monday to Friday, 6 h/day)
Mathematics pre-course: 23/09 - 04/10/2024
Freshers Days: 30/09 - 01/10/2024

1st semester

Classes: 30/09 - 23/12/2024
Exams (extraordinary session): 12 - 23/12/2024
Holidays: 24/12/2024 - 06/01/2025
Classes: 07/01 - 25/01/2025
Exams: 27/01 - 15/02/2025

2nd semester

Classes: 03/03 - 17/04/2025
Holidays: 18- 21/04/2025
Classes: 22/04 - 14/06/2025
Exams (extraordinary session): 15 - 24/05/2025
Exams: 16/06 - 12/07/2025

Autumn session

Exams: 25/08 - 27/09/2025

The Advisory Service provides support regarding your choice of study. In many cases a simple call or a short request is enough to get the relevant information (Tel. +39 0471 012100).

Study Course Page - Common Links - Economics and Management


Photography: IDM Südtirol Alto Adige / Manuel Kottersteger