This master programme combines advanced management skills with aspects of new digital technologies and sustainability. Tomorrow's tourism managers learn how to achieve a balance between economical, ecological and social concerns.
The aim of this master programme is to bring innovations to the tourism industry that provide answers to the challenges posed by the economic, social and environmental upswing at present and in the next decade.
Based on theoretical concepts and through the acquisition of practical skills, you will learn to manage tourism experiences, to use new technologies in a target-oriented way for the management of tourism businesses and destinations, to analyse and use Big Data for the optimisation of tourist flows and the adaptation of services.
As an internationally trained specialist for Smart Tourism and Smart Destinations, you will help shape the future of tourism.
Degree class: LM-77
ECTS Credits: 120
Duration of the course: 2 years
Courses will be taught in: German, Italian, and English (trilingual)
Places available: 28 EU + 2 non-EU
Tuition fees: ca. € 1350 per year
In the first year, the focus is on courses that lay the theoretical foundations, including business management and marketing, regional economics and sustainable mobility. In the second year, more practice-oriented courses are offered, such as a laboratory in which you will develop strategies for transforming destinations into smart destinations.
Currently we offer exchange programmes with partner universities all over the world and we are part of a large network of collaboration with employers in Italy and abroad where you can undertake your compulsory internship of a minimum of 150 hours.
Graduates will be able to manage tourism companies such as tour operators, hotel chains or trade fairs. They can also apply as professionals for the management and marketing of tourist destinations, especially in public institutions, associations or even tourism consortia.
They also have the necessary skills to pursue a career as consultants for tourism companies and destinations.
Finally, they can continue their studies with an 2nd level master or a doctoral programme.
You can find all you need to know in order to apply and gain admission to this study programme by browsing through the information below.
Application: 01/03 - 27/04/2023 (by noon local time)
Language exams: 17/03/2023 (registration: 1-10/03/2023) and 13 - 14 and 17 - 18 - 19/04/2023 (registration: 23/03-03/04/2023)
Admission procedure and publication of ranking lists: by 16/05/2023
Payment of the 1st instalment of the tuition fees: by 25/05/2023 (by noon local time)
Enrolment: 12/07 - 13/10/2023 (by noon local time)
Application: 17/05 - 18/07/2023 (by noon local time)
Language exams: 26/06 - 01/07/2023 (registration: 17/05 - 18/06/2023)
Admission procedure and publication of ranking lists: by 04/08/2023
Payment of the 1st instalment of the tuition fees: by 22/08/2023 (by noon local time)
Enrolment: from publication of ranking lists - 13/10/2023 (by noon local time)
Intensive language courses: 04 - 22/09/2023 (Monday to Friday, 6 h/day)
Mathematics pre-course: 25/09 - 06/10/2023
Freshers Days: 02 - 03/10/2023
Classes: 02/10 - 23/12/2023
Exams (extraordinary session): 14 - 22/12/2023
Holidays: 24/12/2022 - 07/01/2024
Classes: 08/01 - 27/01/2024
Exams: 29/01 - 24/02/2024
Classes: 04/03 - 28/03/2024
Holidays: 29/03 - 01/04/2024
Classes: 02/04 - 15/06/2024
Exams (extraordinary session): 15 - 25/05/2024
Exams: 17/06 - 13/07/2024
Exams: 26/08 - 29/09/2023
EU citizens and citizens given parity of treatment
Early Bird Application: 20
Late Application: 8
Non-EU citizens (living abroad)
Early Bird Application: 2
The programme will only be offered if a minimum of 15 newly enrolled students is reached.
In order to gain admission to this programme you need one of the following qualifications:
1. a bachelor degree (*) in one of the following Italian degree classes or an equivalent qualification gained abroad or in Italy with the previous regulations:
(*) Italian citizen who have obtained their degree abroad must also have a secondary school leaving qualification.
2. a Bachelor in a different degree class to the ones listed above or an equivalent qualification gained abroad. At least 6 credit points must have been acquired in one or more of these subject areas: Business Administration, Economics, Statistics.
The subjects contained in the subject areas mentioned above which will be considered as entry requirements for the Master are the following:
SECS-P/01 - Economics
SECS-P/02 - Economic Policy
SECS-P/03 - Public Economics
SECS-P/04 - History of Economic Thought
SECS-P/05 - Econometrics
SECS-P/06 - Applied Economics
SECS-P/07 - Accounting
SECS-P/08 - Strategic Management
SECS-P/09 - Corporate Finance
SECS-P/10 - Business Organization
SECS-P/11 - Economics and Management of Financial intermediaries
SECS-P/12 - Economic History
SECS-P/13 - Commodity sciences
SECS-S/01 - Statistics
SECS-S/02 - Statistics for Experimental and Technological Research
SECS-S/03 - Economic Statistics
SECS-S/04 - Demography
SECS-S/05 - Social Statistics
SECS-S/06 - Mathematics for Economics
ING-IND/35 - Management Science
If you have not yet graduated at the time of application: You can apply if you have acquired at least 140 credit points (ECTS). In this case, you will be admitted conditionally, and you need to submit your diploma by the enrolment deadline.
If you graduate after the enrolment deadline: You cannot enrol and you will lose your place, which will be offered to the subsequent applicant in the ranking list. In this case. you should not pay the tuition fees to secure your admission. You will be able to submit a late enrolment request and, only if there still are available places, you can enrol by 15 December 2023.
To be admitted, you must fulfil the language requirements indicated in the section “Language requirements”.
According to national regulations, simultaneous enrolment in a maximum of 2 programmes is possible (however, the two programmes must not belong to the same class, e.g., LM-77/LM-77 and must differ for at least 2/3 of the course contents).
The official teaching languages are German, Italian and English. Therefore, the following language requirements apply, otherwise you will be excluded from the admission procedure:
Entry level (to gain admission)
1st language: C1
2nd language: B2
3rd language: no level required
A B1 level in the third language is the minimum requirement for taking curricular examinations in that specific language.
Exit level (to graduate)
1st language: C1
2nd language: C1
3rd language: B1
The levels of the Common European Framework of Reference apply.
Your first language is the language in which you have the highest level of proficiency (C1). Your third language is instead the language in which you are weaker (or in which you are an absolute beginner).
You can demonstrate your language proficiency in the application portal (in the section “upload language certificates” and/or “enrol for language exams”) after you have created an application in the section “create/manage applications”. The certification is mandatory for the first and second language, for the third language it is recommended (from B1 onwards).
You can demonstrate language proficiency through:
Please note that you can only register for C1 and B2 level exams and only for one level per language (e.g. in the same exam session you can register for a C1 German and a B2 Italian exam, but not for a C1 and a B2 German exam).
For information on studying in three languages also visit the following page.
Secondary schools in a foreign country/Bi- or multilingual schools
If the foreign language proficiency levels (for German, Italian, or English) are explicitly indicated on the diploma of graduation according to the Common European Framework of Reference (i.e., B1, B2 or C1), and if all four language abilities (reading, listening, speaking, writing) have been assessed, then the indicated levels will be accepted as a proof of proficiency for the second and/or third language.
Please upload your school-leaving certificate to the application portal in the section “upload language certificates” under the respective language. The Language Centre will decide on its recognition.
Third language/Intensive language courses in September
If you have already acquired a language certificate in the third teaching language, please upload it to the portal. If you are not able to certify your language competence in the third language and you are admitted to unibz, you will have to take a placement test. You will receive further information about the test by e-mail. Based on the result of the placement test, you will be assigned to a certain learning path so that you will be able to reach level B1 as soon as possible.
If you are an absolute beginner in the third language, or if you have a level below B1, you may attend a three-week intensive language course during the pre-semester session in September in order to start the learning path.
The dates of the extensive courses are indicated in the “Deadlines” section. Beginner courses (A1) will be offered exclusively during the pre-semester intensive course session in September will no longer be offered during the academic year. Therefore, absolute beginners should start their learning path for the third language by attending the intensive courses in September.
There will be extensive courses (4 hours per week) during the semesters and intensive courses (8 hours per week) during the time between semesters.
The language courses offered by the Language Centre are free of charge and aim to help the students reach the level B1 in the third language after the first study year.
Your application must be submitted online through the Application Portal. The deadlines are indicated in the “Deadlines” section.
Please note: Mendacious declarations will be criminally prosecuted and will result in the automatic exclusion from the ranking list.
You might apply for more than one study programme. If you are excluded in the first session, you might apply again in the second one.
Considered as equivalent are:
Only one application period is offered. After the deadline it is not possible to apply anymore. Application fee: € 50.
Once the ranking list has been published, if you have gained admission, secure it by paying the first instalment and then start your visa application on the Universitaly portal. The application on Universitaly is mandatory, otherwise you will not be allowed to enrol. On Universitaly you can apply for one study programme only.
The selection procedure involves the following evaluation criteria:
a) Average marks (max. 80 points)
In the case of a degree awarded with top marks and "cum laude", an additional 2 points will be awarded.
b) Additional language skills
Aspiring students are awarded 3 points if they certify knowledge of a third language at level B2.
Certificates recognised by the Language Centre as well as language exams taken at the Language Centre of the Free University of Bozen-Bolzano will be assessed.
c) Disciplinary skills
Candidates are awarded up to a maximum of 15 points if they have obtained, or are in the process of obtaining, a degree in one of the following classes or hold another qualification obtained abroad that is recognised as suitable:
ex D.M. 270/04: degree in the following classes
ex D.M. 509/99: degree in the following classes
ex D.M. 270/04: degree in the following classes
ex D.M. 509/99: specialist degree in the following classes
or if in possession of the following requirements:
University degree or diploma obtained in accordance with the regulations in force prior to Ministerial Decree 509/99 and deemed equivalent to one of the degree classes listed above.
In the event of a tied score, as provided for in art. 26 paragraph 2 of the admission regulations in force, priority will be given to candidates who have obtained a higher partial score in the preponderant evaluation criterion in determining the overall ranking score.
In the event of a further tie, priority will be given to the youngest candidate.
Courses included in the Master of Science in Tourism and Management course syllabus are not valid for the acquisition of the 6 CFU required as a curricular requisite for admission to the Master of Science course.
Courses considered valid for the acquisition of the aforementioned 6 CFUs may not be used to shorten one's career.
In the application portal, you shall upload:
For qualifications obtained abroad, also: scale of grades awarded by the university of provenance (with a minimum final grade to obtain the qualification and a maximum final grade achievable).
The Faculty reserves the right to request a description of the contents of the courses and/or teaching hours where necessary.
2. Excel file: If you have not graduated yet, you must confirm that you have acquired at least 140 credit points (ECTS) in your course of origin. Please use the excel file available in the application portal.
3. Optional language certificates (see above under letter b) Further language knowledge).
Please note that mendacious declarations will be sanctioned by criminal law and will result in your automatic exclusion.
The Admission Committee will only evaluate the documents uploaded in the portal by the application deadline. The ranking lists will be published here and are only valid for the respective academic year.
If you have been admitted to more than one study programme, you can secure your admission for a maximum of 2 programmes by paying the designated rate twice. By confirming your place, you renounce admission to the other programmes.
1. Choose the study programme and pay the fees (to secure your admission) in the application portal.
The deadlines are indicated in the “Deadlines” section.
If you do not meet this deadline, you will automatically be excluded and the next applicant in the ranking list will be admitted.
For EU citizens and citizens given parity of treatment only: any remaining places of the early bird application, will be offered in the late application.
Please note that you do not gain full student status by only paying the tuition fees. This status will only be acquired upon enrolment. If you have secured your admission, there will be no refund of the tuition fees unless you do not pass your secondary school final exam or, in the event of non-EU applicants living abroad, you do not receive the documents necessary for enrolment from the Italian authorities in your country.
2. Enrol online in the application portal.
The deadlines are indicated in the “Deadlines” section.
Enrolment is recommended as early as possible, so you have the possibility to upload incomplete documents before the deadline.
If you do not meet the enrolment deadline, you will be excluded and the next applicant in the ranking list will be admitted.
Admission with reservation:
If you do not have the required academic qualification, you will be given a conditional offer for a study place and you must submit your qualification upon enrolment. If you achieve your qualification after the enrolment deadline, you cannot enrol, and you will lose your place which will be offered to the subsequent applicant in the ranking list. Advice: If you achieve your qualification after the enrolment deadline, you should not pay the tuition fees to confirm the study place. You will be able to submit a late enrolment request and, only if there are study places still available, you can enrol by 15 December 2023.
If you have gained your qualification abroad, you must certify that at the universities in the country where you gained your qualification, you can access to a study programme similar to that chosen at unibz. Therefore you must upload (if not uploaded upon application):
and one of the following:
Please note that if you do not possess a valid admission qualification, you could be excluded with Rector’s decree even after enrolment.
If you are a non-EU citizen living abroad:
If you are eligible for admission (check the ranking lists) and have also applied on Universitaly, the Italian Authorities in your own country will issue you the entry visa for studies/university.
This will allow you to arrive in Italy to enrol for the study programme that you have applied for, after passing the admission procedure.
According to Italian law, within 8 working days of your arrival in Italy, you must have applied for the residence permit: as soon as you arrive, get in touch with the Advisory Service and you will be given the necessary information for starting the procedure.
Once you will obtain your residence permit (permesso di soggiorno), you have to hand it in at the Student Secretariat personally or via e-mail.
Students intending to transfer from another Italian University to unibz must submit to the Student Secretariat - at the beginning of the academic year - a copy of the transfer application presented at the university of provenance.
Fees amount to € 1364
Delayed payment of the second instalment will result in a fine being levied. If you have not paid the tuition fees, you will be unable to take exams and will not be able to transfer to other universities or other study programmes.
If you drop out of a programme, interrupt your studies or are excluded from studies, you are not entitled to reimbursement of the fees.
Exemption from the tuition fees (and the provincial tax) is granted to:
Students who benefit from a scholarship granted by the Autonomous Province of Bozen-Bolzano are entitled to receive a refund of the tuition fees.
Credit points from previous university studies can only be recognised after enrolment if the exams taken at the university of provenance are equivalent in content to those offered at unibz. You can fill out the application after enrolment.
The Advisory Service provides support regarding your choice of study. In many cases a simple call or a short request is enough to get the relevant information (Tel. +39 0471 012100).
Photography: IDM Südtirol Alto Adige / Manuel Kottersteger